Infiniti Birmingham
Call us on 0121 272 5778 0121 272 5778 or visit us in Birmingham
110 Small Heath Highway, Birmingham, West Midlands, B10 0BW
Phone Us
Aftersales: 0121 728 5639
Opening Hours
Monday 08:30 - 18:00
Tuesday 08:30 - 18:00
Wednesday 08:30 - 18:00
Thursday 08:30 - 18:00
Friday 08:30 - 18:00
Saturday Closed
Sunday Closed
Make an Enquiry

Marketing Preferences

We would like to stay in touch with you to keep up to date with our latest product news, marketing services and offers. If you would like to receive future information by either of the methods below, please indicate by selecting the option. All information provided will be used and processed in accordance with our Privacy Policy. For more information please click here.

Privacy & Terms

IRG GDPR Privacy Policy

This Privacy Policy Statement explains the data processing practices of Rose Kiln Retail Ltd, trading as Infiniti Retail Group. If you have any requests concerning your personal information or any queries with regards to these practices, please contact our Privacy Officer by e-mail at

Our website is powered by G-Forces Web Management Limited (“GForces”), our third-party web services provider. GForces is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure. GForces is certified to the standard of ISO27001 (an international standard for information security). GForces uses Amazon Web Services, Inc. as its cloud platform provider. All data processed by GForces is stored on Amazon’s web servers in the EEA.

If you visit our website:

When someone visits our website, GForces collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). These are stored against unique ids (which are strings of numbers). GForces collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

GForces also uses Google Analytics to collect standard internet log information and details of visitor behaviour patterns, which are stored against unique ids (i.e. strings of numbers). We collect this information for the legitimate business purpose of monitoring website traffic and engagement levels, which in turn enables us to make improvements to our website and the way we sell our cars and services. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

If you use our enquiry forms:

When you submit information using an online form, GForces processes the data collected and stores it for 31 days for the legitimate business purpose of enabling us to access the information and deal with your request (it is then kept for a further 14 days in GForces’ routine back-ups for business continuity purposes). We collect the following information:


Address & Postcode

Email Address

Telephone Numbers

If you wish to make an on-line purchase

As with our enquiry forms, if you wish to make an on-line purchase GForces will process the data collected and submit to Codeweavers for further processing. We use Stripe for online payment processing and Alphera Finance for credit financing both of who will act as data processors for the transaction.

The data held will be as per our enquiry forms and will be held for 6 years if a purchase is made but only 31 days if not.

Use of Cookies

We use “cookies” to identify you when you visit the website (members don’t have to enter a password every time they visit) and to build up a profile of our regular users. A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information back from the browser. Our use of cookies also allows members to be presented with a personalised version of the site.

We will only read cookies from your cookie file placed there through your web browser’s interaction with the site.

Use of Session Files

We use session files, along with cookies, to log your browsing patterns and so identify the areas of the site which have been of interest to you, allowing us to personalise the site for you.

Customer Data Held

We hold customer data on two systems within the company.

In order to manage a sales enquiry we processes the data collected and store it for 12months for the legitimate business purpose of enabling us to access the information and deal with your request. We collect the following information:


Address & Postcode

Email Address

Telephone Numbers

Once we have supplied either goods or services to someone, we transfer the same data onto our accounting system and store it for a minimum of six years for the legitimate business purpose of maintaining adequate accounting records for statutory purposes.

If you enter your postcode, GForces stores the first part of it (e.g. ‘ME14’ or ‘SW1’) and links it to standard internet log information already collected (it is used for the same purposes as that information, as outlined above).

Live Chat Service

We use a third-party provider, Gubagoo supply and support our LiveChat service. If you use the LiveChat service we will collect your name and email address if you provide this and any other personal information that you volunteer to us. This is used for the legitimate business purpose of handling customer enquiries in real time and then following up. This data is stored by Gubagoo for 2 years to enable us to access the information and deal with your enquiry. Gubagoo stores the information in the US under the EU-US privacy shield framework. Please see Gubagoo’s privacy policy for more information on how they use your data:

Sharing of Information

We may share your information with our parent company and other group operations for the legitimate purpose of fulfilling our contract with you. We may also share your information with:

  • Other organisations and service providers that we work with or partner for example, warranty providers
  • Our professional advisors
  • Any law enforcement agency, court, regulator, government authority and or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party: and
  • Any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should any such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your information uses it in a manner that is consistent with this policy.
Transferring your information internationally

Your personal information may be transferred internationally. Sometimes we will need to transfer your information out of the United Kingdom, for example, the company’s performance is managed from Switzerland and Hong Kong and we outsource some of our IT services to the USA. Countries to which we transfer information may have different standards to control how your information is used and protected and these standards may not be as strict as those in place in the United Kingdom.

Contact Us

You can contact us to:

Ask that we update, complete or correct your information

Ask that we erase or restrict our use of your information

Request that we provide your information to you in a commonly used electronic format and to have that information transmitted directly to another organisation. This is known as the right to “data portability”

April 2019



At Infiniti Retail Group we believe that an important purchase should be done at your pace, so whether you want a short or a long test drive we have something for you.

If you already have a Q30, Q50 or Q60 equipped with Infiniti InTouch, you can send maps directly to your car from Google Maps*


Motorway - 35 Mins


Urban - 40 Mins

Gary Piper

Transaction Manager

Gary Piper
Mo Arif

Mo Arif

Sales Executive

Josh Colyer

Sales Executive

Josh Colyer
Phil Day

Phil Day

Vehicle Technician

*You must be signed in to Google on the device you are opening the map on, and you need to have linked your car to your Google Account. Multi-waypoint routes not currently supported by Google.