Driven by desire
Design doesn’t answer to logic, it answers to the heart. It begins with the artist drawing a simple line, curve or shape and loving something in it that must be fully expressed. To Infiniti, design is more than a passion, it is part of our business DNA.
WHEN A BRAND IS LED BY DESIGN, that becomes the brand’s way of communicating. Every vehicle gives voice to that language through the harmony of striking lines, liquid curves and muscular stance. Proprietary elements, including the double arch grille and crescent cut, distinctly express the Infiniti design-led approach to product development and business vision. Fuelled by the power of design, an Infiniti concept car is a glimpse into tomorrow as it develops from being a sketch on the artist’s table to taking its rightful place on the road.
In synthesis with powerful design, purity of form rises above style.
Through sweeping lines and arching curves, the thing we place above all else is the artist.
His sense of the future.
Alfonso Albaisa - Infiniti Design Director